What’s a noteworthy mention is the large surface pattern that appears on the walnut woodwork, where overlaps of these patterns on the wood panels allude to the woven bamboo steamer for xiao long bao, visually impressing upon guests the exquisiteness of oriental beauty with the use of design materials and elements. At the restaurant entrance, a ceiling fender light made of brass gives off a yellow glow, that, contrasted with the wall partitions, adds layers of textures to the facade space. To effectively support the food and beverage team of Din Tai Fung in their presentation of dishes, we tweaked traditional constructions of display racks and tables to minimize the use of space.

 The design language in the display area draws inspiration from the concept of traditional Chinese wood seal, where cabinets that form the Chinese character, din “鼎”, of Din Tai Fung, are constructed on the side walls for workers to easily access while also impressing upon diners the brand language. The cabinets also hide led light strips that, when lit, highlight the uniqueness of these cabinets. An open kitchen concept is situated in an entryway where high foot traffic circulates, with woven woodwork patterns encircling the area such that guests see their xiao long bao in woven steamer emerging from one delicate woven steamer even grander and larger in scale. In considering the operation’s requirements, we tackled many critical problems for the outlet at China World Trade Center; the chief being keeping food fresh using materials such as acrylic and glass chutes to replace the typical stainless steel material.  We also boldly interspersed Red into the entire design scheme, maintaining the brand’s style while allowing the brand’s elements to strike across the design language. 

Result

In July 29 of 2017, the world’s 139th Din Tai Fung outlet, Beijing’s 7th, had a grand opening in China World Trade Center Tower 3, and has since received the commercial center’s positive feedback and recommendation. Guests who have dined at the restaurant have also doled praises, giving credit to the understated and elegant design concept that crates an excellent dining environment; since opening, this Din Tai Fung outlet has attracted large crowds, maintaining Din Tai Fung’s popularity status and also achieving sales targets even earlier than expected. 

Background

In 2016, the 139th Din Tai Fung restaurant was set to open in Beijing’s China World Trade Center Tower 3. At the time of construction, China World Trade Center Tower, Beijing’s tallest skyscraper, was the top choice for both major international companies and local liaison departments to set up business headquarters and residences. Din Tai Fung is situated in a key position, with a panoramic setting of the CBD, adjacent streets opening out to Jianguo Outside Residential district’s scenic expressways, and CCTV’s majestic architectural landscape all within bird’s eye view. The nature of this premium setting is underscored by the fact that this Din Tai Dung is also the flagship restaurant for north China; the client has hence expressed their desire for a departure of the typical design language space inhabited by previous Din Tai Fung restaurants so consumers are offered an elevated culinary experience. While preserving the core Din Tai Fung experience of offering traditional cuisine, BEAMY’s team was engaged for the restaurant’s design and involved in the fit-out process. As a result, a Din Tai Fung that reflects modernity and an international look and feel, all in keeping with its Chinese heritage now sits atop an unequivocally scenic China World Trade Center Tower.

Challenges

In Beijing, each Din Tai Fung outlet enjoys a continuous stream of customers who return for the fine food. The question is how would the branch at China World Trade Center Tower maintain this popularity while driving its own status as a destination restaurant that attracts those from the professional culinary world. The main consumer group are white-collared professionals, and particularly during business hours, finance and business elites working in the district would become likely guests at the restaurant. Offering these societal elites an imbibed, comforting culinary experience while integrating elements of Chinese modernity and Din Tai Fung’s distinct oriental origins to create a restaurant that enables guests to dine, relax, and also be able to conduct business meetings, becomes our design challenge. 

Solution

Din Tai Fung’s trademark is its soup dumplings or xiao long bao, and it’s from this dish that we drew inspiration from. With the overall design of the dining space, we used elements of natural lines (inspired by the folds along xiao long bao skins) to create natural arcs that denote and divide spaces, allowing the impression of seamless continuity across the room, giving guests a certain visual comfort representative of Din Tai Fung’s warm hospitality. 

Scope 

Design Concept, Environmental Design, Interior Decor and Styling

Background

 The 139th Din Tai Fung restaurant was set to open in Beijing’s China World Trade Center Tower 3. The nature of this premium setting is underscored by the fact that this Din Tai Dung is also the flagship restaurant for north China; the client has hence expressed their desire for a departure of the typical design language space inhabited by previous Din Tai Fung restaurants so consumers are offered an elevated culinary experience. While preserving the core Din Tai Fung experience of offering traditional cuisine, We were engaged for the restaurant’s design and involved in the fit-out process.  

Challenges

In Beijing, each Din Tai Fung outlet enjoys a continuous stream of customers who return for the fine food. The main consumer group are white-collared professionals, and particularly during business hours, finance and business elites working in the district would become likely guests at the restaurant. Offering these societal elites an imbibed, comforting culinary experience while integrating elements of Chinese modernity and Din Tai Fung’s distinct oriental origins to create a restaurant that enables guests to dine, relax, and also be able to conduct business meetings, becomes our design challenge. 

Solution 
 

For the overall design of the dining space, we used elements of natural lines (inspired by the folds of xiao long bao – Din Tai Fung’s trademark is its soup dumplings ) to create natural arcs that denote and divide spaces, allowing the impression of seamless continuity across the room, giving guests a certain visual comfort representative of Din Tai Fung’s warm hospitality. The large surface pattern that appears on the walnut woodwork, where overlaps of these patterns on the wood panels allude to the xiao long bao's bamboo steamer, visually impressing upon guests the exquisiteness of oriental beauty with the use of design materials and elements. To effectively support the food and beverage team of Din Tai Fung in their presentation of dishes, we tweaked traditional constructions of display racks and tables to minimize the use of space.

The design language in the display area draws inspiration from the concept of traditional Chinese wood seal, where cabinets that form the Chinese character, din “鼎”, of Din Tai Fung, are constructed on the side walls for workers to easily access while also impressing upon diners the brand language. We also boldly interspersed Red into the entire design scheme, maintaining the brand’s style while allowing the brand’s elements to strike across the design language.

Result

Din Tai Fung that reflects modernity and an international look and feel, all in keeping with its Chinese heritage now sits atop an unequivocally scenic China World Trade Center Tower. It has received the commercial center’s positive feedback and recommendation. Since opening, this Din Tai Fung outlet has attracted large crowds, maintaining Din Tai Fung’s popularity status and also achieving sales targets even earlier than expected.       

Background:

In 2016, the 139th Din Tai Fung restaurant was set to open in Beijing’s China World Trade Center Tower 3. At the time of construction, China World Trade Center Tower, Beijing’s tallest skyscraper, was the top choice for both major international companies and local liaison departments to set up business headquarters and residences. Din Tai Fung is situated in a key position, with a panoramic setting of the CBD, adjacent streets opening out to Jianguo Outside Residential district’s scenic expressways, and CCTV’s majestic architectural landscape all within bird’s eye view. The nature of this premium setting is underscored by the fact that this Din Tai Dung is also the flagship restaurant for north China; the client has hence expressed their desire for a departure of the typical design language space inhabited by previous Din Tai Fung restaurants so consumers are offered an elevated culinary experience. While preserving the core Din Tai Fung experience of offering traditional cuisine, BEAMY’s team was engaged for the restaurant’s design and involved in the fit-out process. As a result, a Din Tai Fung that reflects modernity and an international look and feel, all in keeping with its Chinese heritage now sits atop an unequivocally scenic China World Trade Center Tower.

Challenges:

In Beijing, each Din Tai Fung outlet enjoys a continuous stream of customers who return for the fine food. The question is how would the branch at China World Trade Center Tower maintain this popularity while driving its own status as a destination restaurant that attracts those from the professional culinary world. The main consumer group are white-collared professionals, and particularly during business hours, finance and business elites working in the district would become likely guests at the restaurant. Offering these societal elites an imbibed, comforting culinary experience while integrating elements of Chinese modernity and Din Tai Fung’s distinct oriential origins to create a restaurant that enables guests to dine, relax, and also be able to conduct business meetings, becomes our design challenge. 

Solution:

Din Tai Fung’s trademark is its soup dumplings or xiao long bao, and it’s from this dish that we drew inspiration from. With the overall design of the dining space, we used elements of natural lines (inspired by the folds along xiao long bao skins) to create natural arcs that denote and divide spaces, allowing the impression of seamless continuity across the room, giving guests a certain visual comfort representative of Din Tai Fung’s warm hospitality. What’s a noteworthy mention is the large surface pattern that appears on the walnut woodwork, where overlaps of these patterns on the wood panels allude to the folds on xiao long bao dumplings, visually impressing upon guests the exquisiteness of oriental beauty with the use of design materials and elements. At the restaurant entrance, a ceiling fender light made of brass gives off a yellow glow, that, contrasted with the wall partitions, adds layers of textures to the facade space. To effectively support the food and beverage team of Din Tai Fung in their presentation of dishes, we tweaked traditional constructions of display racks and tables to minimize the use of space. 

The design language in the display area draws inspiration from the concept of traditional Chinese wood seal, where cabinets that form the Chinese character, din “鼎”, of Din Tai Fung, are constructed on the side walls for workers to easily access while also impressing upon diners the brand language. The cabinets also hide led light strips that, when lit, highlight the uniqueness of these cabinets. An open kitchen concept is situated in an entryway where high foot traffic circulates, with woven woodwork patterns encircling the area such that guests see their xiao long bao dumplings in woven containers emerging from one delicate woven container even grander and larger in scale. In considering the operation’s requirements, we tackled many critical problems for the outlet at China World Trade Center; the chief being keeping food fresh using materials such as acrylic and glass chutes to replace the typical stainless steel material. Red, is also a significant color for Din Tai Fung, so we also boldly interspersed this color into the entire design scheme, maintaining the brand’s style while allowing the brand’s elements to strike across the design language. 

Result:

In July 29 of 2017, the world’s 139th Din Tai Fung outlet, Beijing’s 7th, had a grand opening in China World Trade Center Tower 3, and has since received the commercial center’s positive feedback and recommendation. Guests who have dined at the restaurant have also doled praises, giving credit to the understated and elegant design concept that crates an excellent dining environment; since opening, this Din Tai Fung outlet has attracted large crowds, maintaining Din Tai Fung’s popularity status and also achieving sales targets even earlier than expected. 

Background

In 2016, the 139th Din Tai Fung restaurant was set to open in Beijing’s China World Trade Center Tower 3. At the time of construction, China World Trade Center Tower, Beijing’s tallest skyscraper, was the top choice for both major international companies and local liaison departments to set up business headquarters and residences. Din Tai Fung is situated in a key position, with a panoramic setting of the CBD, adjacent streets opening out to Jianguo Outside Residential district’s scenic expressways, and CCTV’s majestic architectural landscape all within bird’s eye view. The nature of this premium setting is underscored by the fact that this Din Tai Dung is also the flagship restaurant for north China; the client has hence expressed their desire for a departure of the typical design language space inhabited by previous Din Tai Fung restaurants so consumers are offered an elevated culinary experience. While preserving the core Din Tai Fung experience of offering traditional cuisine, BEAMY’s team was engaged for the restaurant’s design and involved in the fit-out process. As a result, a Din Tai Fung that reflects modernity and an international look and feel, all in keeping with its Chinese heritage now sits atop an unequivocally scenic China World Trade Center Tower.

Challenges

In Beijing, each Din Tai Fung outlet enjoys a continuous stream of customers who return for the fine food. The question is how would the branch at China World Trade Center Tower maintain this popularity while driving its own status as a destination restaurant that attracts those from the professional culinary world. The main consumer group are white-collared professionals, and particularly during business hours, finance and business elites working in the district would become likely guests at the restaurant. Offering these societal elites an imbibed, comforting culinary experience while integrating elements of Chinese modernity and Din Tai Fung’s distinct oriental origins to create a restaurant that enables guests to dine, relax, and also be able to conduct business meetings, becomes our design challenge. 

Solution

Din Tai Fung’s trademark is its soup dumplings or xiao long bao, and it’s from this dish that we drew inspiration from. With the overall design of the dining space, we used elements of natural lines (inspired by the folds along xiao long bao skin) to create natural arcs that denote and divide spaces, allowing the impression of seamless continuity across the room, giving guests a certain visual comfort representative of Din Tai Fung’s warm hospitality. What’s a noteworthy mention is the large surface pattern that appears on the walnut woodwork, where overlaps of these patterns on the wood panels allude to the woven bamboo steamer for xiao long bao, visually impressing upon guests the exquisiteness of oriental beauty with the use of design materials and elements. At the restaurant entrance, a ceiling fender light made of brass gives off a yellow glow, that, contrasted with the wall partitions, adds layers of textures to the facade space. To effectively support the food and beverage team of Din Tai Fung in their presentation of dishes, we tweaked traditional constructions of display racks and tables to minimize the use of space.

The design language in the display area draws inspiration from the concept of traditional Chinese wood seal, where cabinets that form the Chinese character, din “鼎”, of Din Tai Fung, are constructed on the side walls for workers to easily access while also impressing upon diners the brand language. The cabinets also hide led light strips that, when lit, highlight the uniqueness of these cabinets. An open kitchen concept is situated in an entryway where high foot traffic circulates, with woven woodwork patterns encircling the area such that guests see their xiao long bao in woven steamer emerging from one delicate woven steamer even grander and larger in scale. In considering the operation’s requirements, we tackled many critical problems for the outlet at China World Trade Center; the chief being keeping food fresh using materials such as acrylic and glass chutes to replace the typical stainless steel material.  We also boldly interspersed Red into the entire design scheme, maintaining the brand’s style while allowing the brand’s elements to strike across the design language. 

Result

In July 29 of 2017, the world’s 139th Din Tai Fung outlet, Beijing’s 7th, had a grand opening in China World Trade Center Tower 3, and has since received the commercial center’s positive feedback and recommendation. Guests who have dined at the restaurant have also doled praises, giving credit to the understated and elegant design concept that crates an excellent dining environment; since opening, this Din Tai Fung outlet has attracted large crowds, maintaining Din Tai Fung’s popularity status and also achieving sales targets even earlier than expected.