Solution

We conducted a health check to better understand the Sentosa brand, and learnt that for tourists,  souvenir shops are not of key importance. In order to break this mental barrier and allow consumers to appreciate and enjoy the relaxed lifestyle of Sentosa island, we gave each of the 5 souvenir shop a unique personality and its own theme, according to the characteristics of each location of the souvenir shop, to create a retail brand that represents Sentosa’s many different  different lifestyles. 

Result

The revamped souvenir shop fits seamlessly into each region’s distinct environment, whilst each keeping its own attractiveness. The interior design of these 5 souvenir shops also maintained a coherent brand image and visual impact, and the new and improved user journey within the shops also attracted more foot traffic.

Background

Sentosa, Singapore’s popular, iconic resort island. The island hosts over 30 scenic tourism spots, where over 20 million tourists visit yearly. There are 5 souvenir boutiques on the island, and Sentosa has decided the give these 5 boutiques a revamp, naming them ‘Islandlife’, rebranding them as experience-driven lifestyle stops, in turn elevating Sentosa’s overall brand image. BEAMY and Sentosa collaborated together for this rebranding; from brand strategy, brand identity to environmental design.

Challenges

As an established holiday resort organization, Sentosa already has in place its unique identity; creating a new retail brand that can fits seamlessly within the Sentosa brand umbrella whilst offering consumers a unique retail experience that deepens tourists’ impression of Sentosa is our greatest challenge.

Scope 

Brand Strategy, Brand Identity Design System, Environmental Design

Background

Sentosa, Singapore’s popular, iconic resort island. The island hosts over 30 scenic tourism spots, where over 20 million tourists visit yearly. There are 5 souvenir boutiques on the island, and Sentosa has decided the give these 5 boutiques a revamp, naming them ‘Islandlife’, rebranding them as experience-driven lifestyle stops, in turn elevating Sentosa’s overall brand image. We collaborated with Sentosa for this rebranding; from brand identity to environmental design.

Challenges

As an established holiday resort organization, Sentosa already has in place its unique identity; creating a new retail brand that can fits seamlessly within the Sentosa brand umbrella whilst offering consumers a unique retail experience that deepens tourists’ impression of Sentosa is our greatest challenge.

Solution

We conducted a health check to better understand the Sentosa brand, and learnt that for tourists,  souvenir shops are not of key importance. In order to break this mental barrier and allow consumers to appreciate and enjoy the relaxed lifestyle of Sentosa island, we gave each of the 5 souvenir shop a unique personality and its own theme, according to the characteristics of each location of the souvenir shop, to create a retail brand that represents Sentosa’s many different  different lifestyles. 

Result

The revamped souvenir shop fits seamlessly into each region’s distinct environment, whilst each keeping its own attractiveness. The interior design of these 5 souvenir shops also maintained a coherent brand image and visual impact, and the new and improved user journey within the shops also attracted more foot traffic.

Background

Sentosa, Singapore’s popular, iconic resort island. The island hosts over 30 scenic tourism spots, where over 20 million tourists visit yearly. There are 5 souvenir boutiques on the island, and Sentosa has decided the give these 5 boutiques a revamp, naming them ‘Islandlife’, rebranding them as experience-driven lifestyle stops, in turn elevating Sentosa’s overall brand image. BEAMY and Sentosa collaborated together for this rebranding; from brand strategy, brand identity to environmental design.

Challenges

As an established holiday resort organization, Sentosa already has in place its unique identity; creating a new retail brand that can fits seamlessly within the Sentosa brand umbrella whilst offering consumers a unique retail experience that deepens tourists’ impression of Sentosa is our greatest challenge.

Solution

We conducted a health check to better understand the Sentosa brand, and learnt that for tourists,  souvenir shops are not of key importance. In order to break this mental barrier and allow consumers to appreciate and enjoy the relaxed lifestyle of Sentosa island, we gave each of the 5 souvenir shop a unique personality and its own theme, according to the characteristics of each location of the souvenir shop, to create a retail brand that represents Sentosa’s many different  different lifestyles. 

Result

The revamped souvenir shop fits seamlessly into each region’s distinct environment, whilst each keeping its own attractiveness. The interior design of these 5 souvenir shops also maintained a coherent brand image and visual impact, and the new and improved user journey within the shops also attracted more foot traffic.