Small Car, Big World

Client
Shanghai Auto Museum
MARKET
Shanghai, China
CATEGORY
SCOPE
Concept, Graphic Design, Illustration, Exhibition Planning, Exhibition Design
AWARDS
Silver, Muse Design Awards | Platinum, Hermes Creative Awards | Silver, Indigo Design Award – Integrated Graphic Design | Silver, Indigo Design Award – 3D CAD | Silver, Indigo Design Award – Illustration
AWARDS
Silver, Muse Design Awards | Platinum, Hermes Creative Awards | Silver, Indigo Design Award – Integrated Graphic Design | Silver, Indigo Design Award – 3D CAD | Silver, Indigo Design Award – Illustration
The exhibition space spans over ​​700 square meters with the exhibition is divided into three theme areas with distinct styles (each exhibition area is also divided into 3-4 different theme areas to go with specific exhibits) and a shopping area.

The Shanghai Automobile Museum is not just any museum – it's a hub for automobile enthusiasts, a cultural cornerstone for Shanghai, and a key player in promoting the city's love for cars. And this summer, we're taking things up a notch with our latest exhibition: Small Car, Big World. Our team developed an immersive and educational experience for visitors, featuring over 150 exhibits housed in a carefully planned environment that seamlessly blends history, technology, and culture. From concept to execution, we created an exhibition space that captures the essence of the automobile, complete with eye-catching graphics, interactive displays, and informative signage. In just under two months, we brought the exhibition to life, providing visitors with a unique opportunity to learn about the evolution of the automobile and its impact on the world.

Challenge
Design an exhibition space for children and their parents in less than two months with over 150 exhibits, distinct themes, combining 2D graphics and 3D space features to complement each other
Solution
Create a "Car Carnival" concept exhibition featuring immersive theme scenes, interactive activities, and surprises for visitors, with attention to design details with 2D-3D integration
Result
Provided interactive experience for children and parents, stimulating curiosity, reliving childhood, and attracted school groups and families with positive feedback and high visitor numbers
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