LE CUSHION ENCRE DE PEAU has become a beauty legend, revolutionizing on-the-go makeup solutions and delivering flawlessness since 2016. YSL Beauté is thrilled to introduce the LE CUSHION ENCRE DE PEAU LAMÉ LIMITED EDITION, an unprecedented and exquisite embodiment of luxury. Adorned with a real couture fabric, this limited edition cushion is a must-have for every beauty connoisseur. We were tasked with creating a multi-dimensional social media campaign that would captivate audiences and drive followers to purchase online during the pre-launch. We created 3 online videos, each video features a handpicked Instagram influencer selected by YSL Beauté, with their story crafted based on their lifestyle with glimpses of their daily routine and how the LE CUSHION ENCRE DE PEAU LAMÉ LIMITED EDITION was seamlessly incorporated into their daily routine.